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Les programmes de récompenses stimulent le succès du marketing par e-mail | BehMaster Select Language Afrikaans Albanian Amharic Arabic Armenian Azerbaijani Basque Belarusian Bengali Bosnian Bulgarian Catalan Cebuano Chichewa Chinese (Simplified) Chinese (Traditional) Corsican Croatian Czech Danish Dutch Esperanto Estonian Filipino Finnish French Frisian Galician Georgian German Greek Gujarati Haitian Hausa Hawaiian Hebrew Hindi Hmong Hungarian Icelandic Igbo Indonesian Irish Italian Japanese Javanese Kannada Kazakh Khmer Korean Kurdish Kyrgyz Lao Latin Latvian Lithuanian Luxembourgish Macedonian Malagasy Malayalam Malay Maltese Maori Marathi Mongolian Myanmar (Burmese) Nepali Norwegian Pashto Persian Polish Portuguese Punjabi Romanian Russian Serbian Shona Sesotho Sindhi Sinhala Slovak Slovenian Samoan Scots Gaelic Somali Spanish Sundanese Swahili Swedish Tajik Tamil Telugu Thai Turkish Ukrainian Urdu Uzbek Vietnamese Welsh Xhosa Yiddish Yoruba Zulu
L'une des principales priorités des entreprises de commerce électronique est d'attirer un trafic à fort taux de conversion. Le marketing par e-mail est un pont essentiel pour inciter les prospects à parcourir et à acheter. Cependant, la concurrence accrue par e-mail et les distractions mobiles rendent de plus en plus difficile de se démarquer.
Un programme de récompenses peut vous aider. Dans cet article, j'aborderai les avantages des programmes de récompenses et des exemples de mises en œuvre réussies.
Guide de prise en main Un programme de récompenses peut augmenter les revenus, augmenter la fidélité et générer de nouveaux acheteurs. Les programmes réussis sont :
Simple à comprendre. Les meilleurs programmes sont basiques et simples. Ils n'ont pas besoin d'une calculatrice pour comprendre. Beaucoup offrent un pourcentage ou un montant fixe, comme 5 % de remise pour chaque dollar dépensé, ou 1 points pour chaque 10 $.Automatique. Les programmes de récompenses devraient nécessiter peu d'efforts de gestion de la part des commerçants. Les e-mails déclenchés sont essentiels pour les notifications aux participants. Les soldes des récompenses devraient être calculés automatiquement. Les magasins physiques doivent envoyer des e-mails automatiques après chaque achat.Sans effort. Plus il est facile de s'inscrire, plus la participation est élevée.Haute valeur. Le programme doit offrir des avantages tangibles et réalistes aux utilisateurs. Évitez les délais prolongés et les seuils élevés.Avantages Le courrier électronique est l'une des méthodes les plus rentables pour générer du trafic. Le résultat est une avalanche d'e-mails marketing, ce qui crée une surcharge de la boîte de réception pour les consommateurs, qui n'envisageront probablement pas toutes les offres.
Au lieu de cela, les consommateurs parcourent et suppriment, en analysant leurs boîtes de réception à la recherche d'informations pertinentes et utiles. Un programme de récompenses de base est :
Pertinent. Étant donné que les récompenses sont liées à des achats passés, chaque e-mail est extrêmement pertinent.Intéressant. Les consommateurs veulent être récompensés. Le contenu d'un e-mail de récompenses peut inclure des points gagnés, des points requis pour la prochaine récompense ou des produits éligibles à l'échange.Urgent. Les e-mails de récompenses peuvent rappeler aux participants le total des points après l'achat ou des échanges réalisables à la clôture.Utile. Encouragez les destinataires à enregistrer l'e-mail en incluant toutes les informations pour se connecter, surveiller ou utiliser.Exemples Ulta Beauty's L'e-mail ci-dessous comprend un système de points facile à comprendre, des instructions sur la façon et le moment d'échanger des points, et un coupon de 5 $ qui incite les utilisateurs à économiser dans leur boîte de réception. Les marques haut de gamme telles qu'Ulta utilisent des programmes de récompenses pour encourager la fidélité et lutter contre les concurrents à bas prix, y compris les détaillants à grande surface et les chaînes de pharmacies.
Le programme de récompenses d'Ulta encourage la fidélité et combat les concurrents à bas prix.
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Loft , un détaillant de vêtements pour femmes, offre 100 points de récompense lorsque les participants complètent leur profil. Cela aide Loft à comprendre ses clients, ce qui permet des campagnes de marketing par e-mail plus pertinentes.
Loft offre 100 points de récompense lorsque les participants complètent leur profil.
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Kohl envoie des e-mails de suivi aux clients immédiatement après les achats en magasin. Le message met à jour les soldes de points de récompense « Yes2You » et renforce les avantages des achats chez Kohl's. Créer une raison pour que les clients restent avec votre marque peut assurer une croissance à long terme. (Amazon Prime, soit dit en passant, est sans doute le programme de fidélité le plus réussi de tous les temps, avec 82 % des ménages américains.)
Kohl's envoie un e-mail aux clients immédiatement après leurs achats en magasin, avec des mises à jour sur les soldes de points de récompense « Yes2You ».
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