maʻiʻo ke kūʻai akuʻana

ʻEleʻele Pōʻalima ma ʻApelila: e ulu nei ka e-commerce e like me nā hōʻike ʻekolu

Ua emi iho nā kūʻai kūʻai kūʻai ma 8.7% i ka mahina o Malaki, ʻo ka emi loa o ka emi ʻana i hoʻopaʻa ʻia. Eia nō naʻe ma ʻApelila, ua hauʻoli ka e-commerce i ka ulu ʻana i ʻike ʻole ʻia, i kōkua ʻia e ka uku hoʻoulu aupuni. A i ka pule i hala iho nei, hōʻike ka ʻikepili i hoʻokuʻu ʻia e Adobe, Shopify a me PayPal i ka nui o ka loaʻa ʻana o ka e-commerce a hiki i ka "Black Friday" pae kiʻekiʻe a me nā kālepa.

Ka ulu ʻana o nā kūʻai kikohoʻe ʻelua a ʻekolu. ʻO ka "Digital Economy Index" hou a Adobe i hoʻokuʻu ʻia ma mua o kēia lā ua ʻike ʻia ua ulu maʻamau ka e-commerce e 49% (ʻo ia ka nui) a ua ʻike nā ʻāpana pākahi i ka ulu kiʻekiʻe. No ka laʻana, ua piʻi aʻe ke kūʻai aku ʻana i nā mea uila he 58% a ua piʻi aʻe ke kūʻai aku o nā hale kūʻai pūnaewele i kēlā me kēia lā i 110%. Loaʻa ka ʻikepili mai nā "trillions o nā kālepa, ʻumi miliona o nā huahana, a me nā tausani o nā mea kūʻai aku."

Ua ʻōlelo pū ʻo Adobe ua piʻi aʻe nā kauoha kūʻai-online-pick-up-in-store (BOPIS) ma mua o 200% makahiki ma mua o ʻApelila. ʻO kēia ʻano kālepa hybrid, me kahi kūʻai pūnaewele a me ka hoʻokō ʻana i waho he mea hoʻohālikelike no ka wā e hiki mai ana i hoʻohui ʻia i nā hale kūʻai.

Ka ulu ʻana o BOPIS i ʻApelila

Puna: Adobe (Mei 2020)

Ua ʻōlelo pū ʻo Adobe, ua hoʻomau ʻia nā kumukūʻai ma ka nānā ʻana a i ʻole ka deflated koe wale nō ma nā ʻāpana ʻelua: electronics, nona ka deflationary slide i kāpae ʻia i ʻApelila a me nā hale kūʻai pūnaewele, i ʻike i ka piʻi ʻana o ke kumukūʻai. Ma ka hoʻokaʻawale ʻana, ʻike nā kumukūʻai lole ma ka pūnaewele i ka "hōʻemi nui loa o ʻApelila i nā makahiki."

Ke pahū nei ke koi o nā mea kūʻai aku, nui ka makemake o nā mea kūʻai aku. I kāna hapaha mua o 2020 hōʻike loaʻa kālā, ua lanakila ʻo e-commerce platform Shopify i ka manaʻolana o nā mea noiʻi a hoʻolaha i ka ulu kālā makahiki o 47% a me ka piʻi ʻana o ka nui o nā mea kūʻai aku (ka waiwai o ke kūʻai aku ma o ka paepae) o 46%, aʻo nā kālepa i loko o ka hale kūʻai hāʻule 71 % no ka pani ʻana o ka hale kūʻai. Hiki iā Shopify ke e-commerce no nā ʻoihana liʻiliʻi a me nā ʻoihana nui.

Ma mua, i ka waena o ʻApelila, Shopify CTO Jean-Michel Lemieux tweeted e ʻike ana ka ʻoihana i ka "Black Friday level traffic i kēlā me kēia lā" a hoʻohui i nā "tausani" o nā mea kālepa i ka paepae i ka wā maʻi maʻi.

Hoʻoiho i ka Papa Kūʻai Kūʻai Kūʻai Digital.

Ua hoʻopuka ʻo CEO ʻo PayPal ʻo Dan Schulman i kēia manaʻo ma ka ʻōlelo ʻana i ka hapaha mua o kāna ʻoihana, "Ma ka lā 1 o Mei, ua loaʻa iā mākou kā mākou lā nui loa o nā kālepa i kā mākou mōʻaukala, ʻoi aku ka nui ma mua o nā kālepa o ka makahiki i hala ma ka Pōʻalima a i ʻole Cyber ​​​​Pōʻalima." Ua hoʻohui ʻo ia e ʻike ana ka ʻoihana i ka "koi like ʻole" no kāna huahana a me nā lawelawe:

  • Ma kahi o 250,000 mau moʻokāki hana hou i kēlā me kēia lā.
  • I ʻApelila, kahi moʻolelo manawa āpau o 7.4 miliona mau mea kūʻai aku hou.
  • ʻO ka manaʻo Q2 he 15 miliona a 20 miliona mau moʻokāki hou
  • ʻO ka ulu ʻana o ka loaʻa kālā o 35% no ka PayPal online checkout ma ʻApelila

ʻO ka hoʻohui ʻana o PayPal me Google Merchant Center e hiki ai i nā mea kūʻai aku ke kau i nā papa inoa huahana organik a uku ʻia ma Google i kēia pule.

No ke aha mākou e mālama ai. ʻO ke kūlana o ka hana, me ka ʻoi aku o 30 miliona mau kānaka e waiho nei no ka hana ʻole, e uhi i ka manaʻo no ka hoʻōla. Eia nō naʻe, ʻo ka hoʻolimalima pūnaewele he wahi mālamalama nui no nā mea kūʻai aku, nā hōʻailona a me nā mea kūʻai aku e lawelawe nei iā lākou. I ka wehe ʻana o nā mokuʻāina a me nā hale kūʻai, ʻaʻole kūlike ka hopena o ka mea kūʻai aku a hoʻoweliweli ʻia e ka makaʻu i ka maʻi. Eia nō naʻe, he 100% palekana ke kālepa digital, a ʻaʻole paha e pau nā ʻano kūʻai i hoʻokumu ʻia i nā mahina ʻelua i hala.

I nā ʻāpana he nui no ka wā e hiki mai ana, a laila, makemake paha nā mea kūʻai aku i nā kālepa pūnaewele a me BOPIS i nā kipa hale kūʻai.

ʻOi aku e pili ana i ke kūʻai ʻana i ka manawa o ka coronavirus

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