WooFunnels vs CartFlows: Which is the Best WordPress Funnel Builder?

WooFunnels vs CartFlows

Trying to decide between WooFunnels vs CartFlows as your WordPress funnel builder?

Building a sales funnel for your WooCommerce store is a great way to maximize your revenue and ensure you’re getting the most value possible from every order on your site.

And when it comes to building sales funnels on WordPress and WooCommerce, these are two of the top plugins.

To help you pick the right option for your needs, we’re going to compare WooFunnels vs CartFlows in detail and make some recommendations for when you should use each tool.

Here’s a quick comparison table to get us started and keep reading for the full hands-on comparison:



Free version

Starting price for Pro



Optimized checkouts

Upsells and downsells

One-click order bumps

Rule-based funnel triggers

Built-in analytics

A/B testing

10% OFF


Double your profits this peak season! Great savings on WooFunnels’ WordPress Funnel Builder & Marketing Automation Engine!
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WooFunnels vs CartFlows: Quick Introductions

If you’re looking for a WordPress funnel plugin, WooFunnels and CartFlows are the two biggest names.

Both have free versions at WordPress.org as well as premium versions with more features.


According to WordPress.org, WooFunnels is active on over 4,000 sites with a perfect 5-star rating on over 122+ reviews, while CartFlows is active on over 200,000 sites with a near-perfect 4.8-star rating on 127+ reviews. A big reason why CartFlows’ active install numbers are so much higher is that it’s bundled with a lot of the eCommerce demos in the massively popular Astra theme.

WooFunnels comes from XLPlugins, the team behind a number of WooCommerce-focused plugins and an offshoot of Wisetr, a WordPress agency. 


CartFlows comes from a partnership between Sujay Pawar of Brainstorm Force (the company behind the massively popular Astra theme and other plugins) and Adam Preiser, of the popular WPCrafter YouTube channel.

Basically, both plugins come from established teams with a lot of WordPress experience behind them, so you should be confident that they’re in it for the long haul.

At a high level, both plugins are focused on optimizing the WooCommerce checkout and helping you create a WordPress sales funnel that includes tactics such as upsells, downsells, order bumps, etc.

Creating Funnels

Now, let’s take a look at what it’s like to create a sales funnel with each tool, as this covers most of what you’ll be doing with both.


To help you design your funnels, you can build your designs from scratch using any editor or WooFunnels includes pre-built templates for three popular builders:

  • Elementor
  • Divi
  • Oxygen
WooFunnels templates

From there, you can set up the different steps in your funnel. You can choose from six different types of steps:

  • Optin
  • Optin confirmation
  • Sales page
  • Checkout page
  • One-click upsells
  • Thank you page
WooFunnels steps

When you edit a step, you can link it to one or more WooCommerce products or specific variants. This is unique as CartFlows only lets you select a single product. You can also apply a discount if needed:

WooFunnels products

The most unique thing about WooFunnels, though, is its rules system, which you can access from the Rules tab. This gives you detailed control over exactly when to display this step.

First, you can target specific products, which means this upsell will only display if a person purchases one of those products.

Then, you can also use Advanced Rules which let you trigger/target the step based on:

  • Total order value
  • Item count
  • Coupon usage
  • Payment gateway
  • Shipping method
  • Order custom field
  • Customer details – first order, guest, user name, user role, previously purchased products.
  • Shipping or billing country
  • Day, date, or time
  • Skip upsell funnel
  • Aero checkout pages

You can also mix-and-match multiple rules using AND or OR conditions.

I think these rules are one of the most meaningful differences between WooFunnels and CartFlows in terms of funnel building as CartFlows just doesn’t give you this level of granular control:

WooFunnels rules

To design your step, you can use your preferred builder. For example, you’ll get dedicated WooFunnels widgets in Elementor:

WooFunnels Elementor

Finally, there’s a settings area that gives you some other useful options, such as setting a priority to control which upsell should display if multiple upsells match the trigger rule.


CartFlows calls each funnel a “flow”. To design your flow, CartFlows lets you choose any builder but it only includes pre-made templates for the following:

  • Elementor
  • Beaver Builder
  • Divi
  • Gutenberg (native block editor)

So, vs WooFunnels, you gain Beaver Builder and Gutenberg template support, but you lose Oxygen.

You can either choose one of the templates or build a flow from scratch:

CartFlows templates

From there, you can set up all the “steps” in your flow:

CartFlows steps

You can choose from six different types of steps:

  • Landing page
  • Checkout
  • Upsell
  • Downsell
  • Thank you
  • Optin

For all the product-related steps, you can link them to one of your existing WooCommerce products. You also have the option to set a custom discount or deal:

CartFlows product link

For each step, you have the option to set up “conditional redirections”, which let you send people to a different step in the flow based on how they interact with the current step:

CartFlows conditional redirections

However, you don’t get nearly as much flexibility as WooFunnels offers.

To design the actual content of any step, you’ll use your chosen editor – e.g. Elementor. To help you do that, you’ll get dedicated CartFlows widgets:

CartFlows elementor

If you’re using a different builder that’s not supported, you can still set things up using shortcodes.

Analytics and A/B Testing

To help you analyze and understand how effective your sales funnels are, both plugins offer built-in analytics to track revenue and conversion rates. 

However, I would say that WooFunnels is a little more in-depth here as it gives you slightly more data and makes it easier to see how specific funnels and upsell offers perform.

In addition to the built-in analytics, both tools also have dedicated integrations for Google Analytics and Facebook Pixel.

Beyond analytics, both plugins offer built-in A/B testing.

WooFunnels lets you create “Experiments”:

WooFunnels A/b testing vs CartFlows

And CartFlows lets you A/B test any step directly from the flow builder:

CartFlows a/b

Both also let you choose how to divide traffic between variants.

Other Notable Features

Both of these plugins have a lot of useful small features, so it’s hard to cover everything. But I do want to highlight a few key points when it comes to features.

First off, as you hopefully saw during the section on building a funnel above, WooFunnels is just generally a bit more flexible than CartFlows when it comes to setting up funnels. They both have the same core features of optimized checkouts and upsells, order bumps, etc. 

However, WooFunnels is more flexible when it comes to setting up more intricate types of sales funnels because it lets you create your own custom rules to control exactly when offers appear and who sees them.

Beyond that, one of the biggest differences is that WooFunnels includes its own CRM and marketing automation features if you upgrade to the highest tier. So you can tag your customers based on their interactions in your funnels and store all of that in the CRM. You can then use this data for automations like post-purchase education series, next order coupons, and lots more.

CartFlows doesn’t offer this as a native feature – it helps you create sales funnels but it doesn’t help you do anything beyond that (like tagging people in your CRM).

With that being said, you can set up this type of marketing automation with CartFlows and a third-party CRM, but you’d need to add a third-party plugin to the mix to connect them – e.g. WP Fusion.


As I mentioned earlier, both WooFunnels and CartFlows offer free versions at WordPress.org that give you access to basic features. However, you’ll almost certainly want to purchase the premium version of either plugin if you’re serious about creating sales funnels.

Both plugins are a bit more expensive than your “average” WordPress plugin, but I think the prices are quite fair when you compare them to something like ClickFunnels, which is the closest non-WordPress competition.

With WooFunnels, you have three pricing options. The first two tiers unlock all of the sales funnel features, while the highest tier adds support for the CRM and marketing automation features:

  • Starter – $199/year for one site.
  • Growth – $299/year for 25 sites.
  • Scale – $499/year for everything in Growth plus the CRM and marketing automation.

Click here to view a feature comparison table between plans.

We also have an exclusive WooFunnels discount that can make the price more attractive. Use the coupon code below to get 10% off your order:

10% OFF


Double your profits this peak season! Great savings on WooFunnels’ WordPress Funnel Builder & Marketing Automation Engine!
Double your profits this peak season! Great savings on WooFunnels’ WordPress Funnel Builder & Marketing Automation Engine! Show Less

With CartFlows, you only have two options. But the nice thing here is that there’s a lifetime deal, though it’s pricey:

  • Annual – $299/year for 30 sites.
  • Lifetime – $999 one time for 30 sites and lifetime support/updates.

Here are the key differences between WooFunnels vs CartFlows pricing:

  • For a single site, WooFunnels is cheaper.
  • For up to 25/30 sites, they’re identical.
  • CartFlows has a lifetime license while WooFunnels doesn’t.

Support Options

Both WooFunnels and CartFlows offer premium support as long as you have an active license.

WooFunnels offers support on all of its paid plans, but the higher-tier Growth and Scale plans get priority support. You have the following options:

  • One-on-one ticketing support
  • Community support via the Facebook group, which has over 2,100 members
  • Written support documentation
  • Official YouTube channel

With CartFlows, you have the same options for support:

  • One-on-one ticketing
  • Community support via the Facebook group, which has over 7,100 members
  • Written support documentation
  • Official YouTube channel

Basically, you have the same general options for support, though the CartFlows Facebook community is a good bit bigger.

Should You Use WooFunnels or CartFlows for WordPress Sales Funnels?

Choosing between WooFunnels vs CartFlows really comes down to what you’re looking for.

If you want the most flexible tool, the winner is WooFunnels. Simply put, it gives you more features for controlling your sales funnels thanks to its detailed rule system, which CartFlows doesn’t match. Not to mention that you get the built-in CRM and marketing automation if you opt for the highest tier.

So if you’re the type of person who wants the ability to create really intricate funnels with lots of rules to control when different funnel steps appear, I think that WooFunnels is the pretty clear choice.

Get WooFunnels

However, not everyone is that type of person. You might just want a simple way to create some funnels that include upsells/downsells and order bumps. In that case, CartFlows is also a great WooFunnels alternative. It also might have a slightly lower learning curve because it’s a bit simpler, though I found both plugins to be easy to use.

Beyond that, CartFlows also has a larger community around it, which might be important to you if you’re a newbie just getting started with funnels.

Get CartFlows

Overall, both WooFunnels and CartFlows are really well-built tools from established companies with experience and longevity in the WordPress space, so I don’t think it’s possible to make a “disastrous” decision. It’s really just about choosing the tool that matches what you’re looking for in a funnel builder.

Do you still have any questions about picking between CartFlows vs WooFunnels or creating a WordPress sales funnel? Let us know in the comments!

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