Diagramme: Top-Marktplätze weltweit nach monatlichen Besuchen

Online-Marktplätze wachsen rasant. Die folgenden Diagramme zeigen B2C-Marktplätze sortiert nach der Anzahl der Besuche im August 2023 – weltweit und in ausgewählten Ländern.

Wir definieren „Marktplätze“ als Plattformen, die Produkte oder Dienstleistungen verkaufen, ohne das Eigentum an diesen Artikeln zu übernehmen.

Mit durchschnittlich 2,5 Milliarden monatlichen Besuchen im August 2023 war Amazon laut Verkehrsschätzungen von Similarweb der mit Abstand meistgenutzte Online-Verbrauchermarktplatz der Welt. eBay hatte mit rund 723 Millionen die zweitmeisten monatlichen Besuche.

Die Dominanz von Amazon in den Vereinigten Staaten blieb offensichtlich.

Im August 2023 sicherte sich Amazon.co.uk den Spitzenplatz als meistbesuchter Online-Marktplatz im Vereinigten Königreich, gefolgt von Ebay.co.uk auf dem zweiten und Etsy.com auf dem dritten Platz.

Mit 305,5 Millionen Besuchen im August 2023 war Taobao der beliebteste Marktplatz in China.


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