Google Trends: So nutzen Sie es für SEO und Content-Marketing
Google Trends ist ein Google-Tool, das eine Fülle nützlicher Informationen für SEO und die Erstellung von Inhalten bietet.
Von Suchtrends in Echtzeit bis hin zu verwandten Suchanfragen und Einblicken in Kategorien bietet Google Trends Vermarktern zahlreiche Möglichkeiten, ihre Strategie zu verfeinern und für eine bessere Leistung zu optimieren.
Dieser Artikel dient als ausführlicher Leitfaden zu Google Trends und deckt alles ab, was Sie wissen müssen, um es für SEO und Content-Marketing zu nutzen.
Sie erfahren, was es ist, wie es sich von anderen Keyword-Tools unterscheidet und welche Methoden Sie verwenden können, um Google Trends optimal zu nutzen, damit Sie Ihren Traffic steigern und vorankommen können.
Lass uns anfangen.
Was ist Google Trends?
Google Trends ist ein Tool zur Analyse von Suchanfragen, das Suchtrends über einen bestimmten Zeitraum hinweg grafisch darstellt.
Es bietet die Möglichkeit, bis zu fünf Schlüsselwort-Suchbegriffe zu vergleichen und die Ergebnisse nach geografischem Standort, Thema, Zeitraum und Suchoberfläche (Bild, Nachrichten, Shopping und Video) abzustimmen.
Es gibt vier wählbare Möglichkeiten, die Keyword-Daten anzupassen:
- Geographische Lage (nach einzelnen Ländern oder weltweit).
- Themenkategorien (25 Kategorien plus alle Kategorien gleichzeitig).
- Vier verschiedene Suchoberflächen (Bild, Nachrichten, Einkaufen, YouTube).
- Zeit.
Zeitbasierte Daten
Keyword-Suchtrends können durch die folgenden acht Zeiteinstellungen weiter segmentiert werden:
- In der letzten Stunde.
- Letzte vier Stunden.
- Vergangener Tag.
- Letzte sieben Tage.
- Letzte 30 Tage.
- Letzte 90 Tage.
- Die letzten fünf Jahre.
- 2004 – heute.
Wie unterscheiden sich Google Trends-Daten vom Keyword-Suchvolumen?
Google Trends unterscheidet sich von Keyword-Recherchetools von Drittanbietern dadurch, dass es keine Daten zum Keyword-Suchvolumen enthält.
Es zeigt die Anzahl der Suchanfragen in Prozent auf einer Skala von 0 bis 100 an.
Bezahlte SEO-Tools von Drittanbietern zeigen zwar das Keyword-Volumen an, es handelt sich jedoch lediglich um Schätzungen.
Im Allgemeinen kaufen Berichtstools von Drittanbietern Daten von anderen Anbietern und erstellen dann statistische Schätzungen auf der Grundlage dieser Daten. Bei den Datenanbietern handelt es sich in der Regel um Softwareunternehmen, die anonyme Suchdaten ihrer Nutzer sammeln.
Die Daten von Google Trends stammen aus a Probenahme der tatsächlichen Suchdaten von Google, was es zu den genauesten verfügbaren Keyword-Suchdaten macht. Google Trends verwendet Stichproben, da das tatsächliche Datenvolumen in Milliardenhöhe liegt und zu groß ist, um verarbeitet zu werden.
Google versichert jedoch, dass die Stichprobe repräsentativ für das tatsächliche Suchvolumen ist.
Google erklärt:
„Während in Google Trends nur eine Stichprobe von Google-Suchanfragen verwendet wird, ist dies ausreichend, da wir täglich Milliarden von Suchanfragen verarbeiten.
Der Zugriff auf den gesamten Datensatz wäre für eine schnelle Verarbeitung zu umfangreich.
Durch das Sampling von Daten können wir uns einen Datensatz ansehen, der repräsentativ für alle Google-Suchanfragen ist, und gleichzeitig Erkenntnisse gewinnen, die innerhalb von Minuten nach einem Ereignis in der realen Welt verarbeitet werden können.“
Obwohl Google Trends keine Daten zum Keyword-Volumen bereitstellt, stellt das Tool Daten zum Keyword-Volumen in Prozent bereit, wobei 100 % die höchste Traffic-Menge für den angegebenen Zeitraum darstellt.
Diese prozentualen Daten können mit anderen Schlüsselwörtern mit bekannten Suchvolumina verglichen werden.
Bekannte Suchvolumina können durch Auswahl von Keyword-Phrasen aus dem Google-Trendsuchbericht ermittelt werden, der wiederum auf bestimmte geografische Gebiete abgestimmt werden kann.
Wenn Sie also Keywords aus dem Trend-Suchbericht mit Keywords mit unbekanntem Suchvolumen vergleichen, erhalten Sie eine genaue Darstellung des tatsächlichen Keyword-Volumens.
Wie finde ich Trendartikel bei Google Trends?
Es gibt zwei Möglichkeiten, trendige Suchanfragen zu identifizieren: über die Google-Webseite „Jetzt im Trend“ und über das Google Trends Explore-Tool.
Gerade angesagt
Die Funktion „Trends“ zeigt jetzt die zwanzig wichtigsten täglichen Suchtrends für den aktuellen Tag an.
Sie können auf eine Navigationsschaltfläche klicken, um Suchtrends in Echtzeit anzuzeigen:
Als nächstes kann man das entsprechende Land auswählen:
Wählen Sie dann die entsprechende Kategorie aus:
Folgende Kategorien stehen zur Auswahl:
- Geschäft.
- Unterhaltung.
- Gesundheit.
- Wissenschaft/Technik.
- Sport.
- Top-Geschichten.
Die Funktion „Trends“ zeigt jetzt die tatsächlich am häufigsten angesagten Keywords an. Die angezeigten Schlüsselwörter werden vom Google Trends-Algorithmus ausgewählt.
Entdecken Sie Google Trends nach Zeit
Die zweite Möglichkeit, trendige Keywords zu finden, besteht darin, das Tool „Google Trends erkunden“ zu verwenden und den Zeitraum auf einen relativ aktuellen Zeitraum festzulegen.
Die besten Zeiträume zur Untersuchung trendiger Suchanfragen sind:
- In der letzten Stunde.
- Letzte vier Stunden.
- Vergangener Tag.
- Letzte sieben Tage.
Bei dieser zweiten Methode ist zu beachten, dass man Schlüsselwörter auswählen muss, die untersucht werden sollen.
Diese Methode zeigt an, ob diese Keywords im Trend liegen oder nicht.
So nutzen Sie Google Trends für SEO und Marketing
Es gibt viele Möglichkeiten, die verschiedenen Filter zu manipulieren, um verwertbare Suchabfragedaten zu extrahieren.
Man kann sogar Google Trends verwenden, um neue Keyword-Phrasen für die Zielgruppensuche zu entdecken.
1. Verwenden Sie die Suchoperatoren von Google Trends
Google Trends reagiert auf Suchoperatoren, die die angezeigten Daten ändern.
Es gibt vier Suchoperatoren:
- Anführungszeichen: ” “
Verwendung: „Schlüsselwort1 Schlüsselwort2“
Hier werden Schlüsselwortdaten für die exakte Übereinstimmung der Schlüsselwörter in derselben Reihenfolge angezeigt, die in Anführungszeichen eingeschlossen sind. Das obige Beispiel zeigt ausschließlich Daten für Schlüsselwort1 und Schlüsselwort2. - Pluszeichen:
Verwendung: Schlüsselwort1 Schlüsselwort2
Hier werden Schlüsselwortdaten für Suchbegriffe mit dem einen oder anderen Schlüsselwort angezeigt. Das obige Beispiel zeigt Daten für Schlüsselwort1 oder Schlüsselwort2. - Minuszeichen: –
Verwendung: Schlüsselwort1 -Schlüsselwort2
Dies zeigt Suchen nach Schlüsselwortphrasen an, die das angegebene Schlüsselwort enthalten, aber Phrasen ausschließen, die das mit dem Minuszeichen angegebene Schlüsselwort enthalten. Im obigen Beispiel werden Ergebnisse für alle Schlüsselwortphrasen angezeigt, die das Wort Schlüsselwort1, aber nicht Schlüsselwort2 enthalten. - Keine Suchoperatoren
Verwendung: Schlüsselwort1 Schlüsselwort2
Wenn Sie keine Suchoperatoren verwenden, zeigt sich das Suchinteresse an Schlüsselwortphrasen, die die angegebenen Schlüsselwörter in beliebiger Reihenfolge enthalten.
Verwandt: So führen Sie eine Keyword-Recherche für SEO durch
2. Entdecken Sie Erkenntnisse aus zeitbasierten Trends
Es gibt zwei allgemeine Möglichkeiten, die Keyword-Daten zu betrachten: über längere Zeiträume gestreckt und das Suchinteresse über kürzere Zeiträume betrachtet.
Langfristige Trends
Sie können Google Trends so einstellen, dass Ihnen die Verkehrstrends seit 2004 angezeigt werden. Dies ist nützlich, um Ihnen die Zielgruppentrends anzuzeigen.
- Langfristige Aufwärtstrends: Wenn ein Trend stetig steigt, bedeutet das, dass Sie Ihre Energie auf die Erstellung von Inhalten für diesen Trend konzentrieren müssen.
- Langfristige Abwärtstrends: Wenn sich die Trendlinie stetig nach unten bewegt, kann dies ein Zeichen dafür sein, dass sich der Konsum von Publikumsinhalten ändert.
- Spitzen, die regelmäßig variieren: In regelmäßigen Abständen auftretende Suchspitzen können auf saisonale Muster bei Suchanfragen hinweisen.
Sehen Sie sich zum Beispiel diesen Fünfjahrestrend für WordPress als Suchbegriff, WordPress als Software und WordPress.org an:
Bei WordPress ist in zwei Varianten ein klarer Abwärtstrend zu erkennen, während das dritte Keyword, WordPress.org, insgesamt ein geringes Suchvolumen aufweist.
Der Abwärtstrend ist bei Betrachtung über einen längeren Zeitraum als fünf Jahre ausgeprägter:
Der Abwärtstrend erstreckt sich auch auf verwandte Phrasen wie:
- WordPress-Themes.
- WordPress-Plugin.
- WordPress-Hosting.
Es gibt viele Gründe, warum Suchtrends zurückgehen. Es kann sein, dass die Leute das Interesse verloren haben, das Interesse woanders hingegangen ist oder der Trend veraltet ist.
Die Produktkategorie Digitalkameras ist ein gutes Beispiel für eine Abwärtsspirale, die dadurch entsteht, dass ein Produkt das Suchinteresse verliert, weil ein anderes Produkt die Nachfrage stört.
- Die Digitalkamera verursachte einen Rückgang bei der Suche nach traditionellen Analogkameras.
- Das iPhone leitete die Abwärtsspirale der Digitalkamera ein.
Zu wissen, aus welcher Richtung der Wind weht, könnte einem Content-Vermarkter oder Herausgeber helfen zu verstehen, wann es an der Zeit ist, bei einem Thema oder einer Produktkategorie auszusteigen und auf aufstrebende Themen umzusteigen.
Verwandt: Content Marketing: Der ultimative Leitfaden für Anfänger
3. Verwandte Themen und Fragen
Google Trends verfügt über zwei großartige Funktionen, eine mit der Bezeichnung „Verwandte Themen“ und die andere mit der Bezeichnung „Verwandte Suchanfragen“.
Themen
Verwandte Themen werden angezeigt, wenn Sie eine Schlüsselwortphrase untersuchen. Beim Vergleich mehrerer Schlüsselwortphrasen wird es nicht angezeigt.
Verwandte Themen sind Suchanfragen, die ein gemeinsames Konzept haben.
Die Identifizierung verwandter Themen, die einen Aufwärtstrend aufweisen, ist hilfreich, um zu erfahren, wie sich die Nachfrage einer Zielgruppe oder eines Verbrauchers verändert.
Diese Informationen können wiederum Ideen für die Erstellung von Inhalten oder die Auswahl neuer Produkte liefern.
Laut Google:
„Verwandte Themen
Benutzer, die nach Ihrem Begriff gesucht haben, haben auch nach diesen Themen gesucht.
Sie können anhand der folgenden Metriken anzeigen
Spitze – Die beliebtesten Themen. Die Bewertung erfolgt auf einer relativen Skala, wobei ein Wert von 100 das am häufigsten gesuchte Thema und ein Wert von 50 ein Thema ist, das halb so oft gesucht wird wie der beliebteste Begriff usw.
Steigend – Verwandte Themen mit dem größten Anstieg der Suchhäufigkeit seit dem letzten Zeitraum.
Die mit „Breakout“ gekennzeichneten Ergebnisse verzeichneten einen enormen Anstieg, wahrscheinlich weil diese Themen neu sind und zuvor nur wenige (wenn überhaupt) Suchanfragen durchgeführt wurden.“
Verwandte Abfragen
Die Beschreibung verwandter Abfragen ähnelt der Beschreibung verwandter Themen.
Top-Suchanfragen sind im Allgemeinen die beliebtesten Suchanfragen. Steigende Suchanfragen sind Suchanfragen, die immer beliebter werden.
Die Daten aus steigenden Suchanfragen sind großartig, um der Konkurrenz einen Schritt voraus zu sein.
4. Kurzfristige Trends können zu massivem Traffic führen
Anzeigen von Keyword-Trends in der Kurzansicht, z.B 90 Tage oder auch 30 Tag Diese Ansicht kann wertvolle Erkenntnisse liefern, um von sich schnell ändernden Suchtrends zu profitieren.
Es herrscht eine Menge Verkehr Google Discover sowie in Google Nachrichten.
Google Discover zeigt Websites zu Themen an, die mit den Interessen der Nutzer in Zusammenhang stehen. Hier werden in der Regel kürzlich veröffentlichte Websites angezeigt, es werden aber auch immer aktuelle Inhalte angezeigt.
Google News ist aktuell, wenn es um aktuelle Ereignisse geht.
Websites, die auf einen dieser Verkehrskanäle abzielen, profitieren von der Kenntnis der kurzfristigen Trends.
Ein Vorteil der Anzeige kurzfristiger Trends (30 Tage und 90 Tage) besteht darin, dass bestimmte Wochentage hervorstechen, wenn diese Suchanfragen beliebt sind.
Zu wissen, an welchen Wochentagen das Interesse an einem bestimmten Thema steigt, kann bei der Planung der Veröffentlichung bestimmter KI hilfreich sein Es gibt viele Themen, sodass der Inhalt genau dann da ist, wenn das Publikum danach sucht.
5. Schlüsselwörter nach Kategorie
Google Trends bietet die Möglichkeit, den Bestand an Keyword-Suchanfragen nach Kategoriethemen einzuschränken.
Dies liefert genauere Keyword-Daten.
Die Registerkarte „Kategorien“ ist wichtig, da sie Ihre Keyword-Recherche auf den richtigen Kontext verfeinert.
Wenn Ihr Keyword-Kontext lautet Automobiledann ist es sinnvoll, Google Trends entsprechend zu verfeinern, um nur die Daten für den Kontext „Auto“ anzuzeigen.
Die zu wählende Kategorie für das Thema Automobil könnte entweder „Shopping“ oder „Autos & Fahrzeuge“ sein.
Durch die Eingrenzung der Google Trends-Daten nach Kategorien können Sie genauere Informationen zu den Themen finden, nach denen Sie im richtigen Kontext suchen.
6. Identifizieren Sie Keyword-Daten nach Geografie
Google Trends-Keyword-Informationen nach geografischem Standort können verwendet werden, um zu bestimmen, welche Gebiete am besten für die Website-Werbung angesprochen werden können, oder um den Inhalt auf bestimmte Regionen zuzuschneiden.
Wenn beispielsweise bestimmte Arten von Produkten in Washington DC und Texas beliebt sind, ist es sinnvoll, Werbeaktivitäten und lokalisierte Inhalte auf diese Gebiete auszurichten.
Tatsächlich könnte es sinnvoll sein, die Linkbuilding-Werbeaktivitäten zunächst auf diese Gebiete zu konzentrieren, da das Interesse in diesen Teilen des Landes größer ist.
Informationen zur Keyword-Popularität nach Region sind wertvoll für den Linkaufbau, die Inhaltserstellung, die Inhaltswerbung und Pay-per-Click.
Durch die Lokalisierung von Inhalten (und die Werbung für diese Inhalte) können diese für die Personen, die sich für diese Inhalte (oder Produkte) interessieren, relevanter werden.
Google ordnet die Seiten danach, für wen sie am relevantesten sind. Wenn Sie also geografische Nuancen in Ihre Inhalte einbeziehen, kann dies dazu beitragen, dass diese für die meisten Menschen ranken.
7. Zielen Sie mit Suchtypen auf Suchabsichten
Mit Google Trends können Sie die Keyword-Daten weiter verfeinern, indem Sie sie nach der Art der Suche segmentieren, aus der die Daten stammen – dem Suchtyp.
Wenn Sie Ihre Google Trends-Recherche nach der Art der Suche verfeinern, können Sie das „Rauschen“ entfernen, das Ihre Keyword-Recherche möglicherweise unscharf macht, und dazu beitragen, dass sie genauer und aussagekräftiger wird.
Google Trends-Daten können wie folgt verfeinert werden:
- Google Shopping.
- Bildersuche.
- Nachrichtensuche.
- Web-Suche.
- YouTube-Suche.
Die YouTube-Suche ist eine fantastische Möglichkeit, Suchtrends für Inhalte mit dem Wort „wie“ zu identifizieren, da viele Menschen auf YouTube nach Phrasen suchen, die das Wort „wie“ enthalten.
Obwohl es sich hierbei um Suchanfragen handelt, die auf YouTube durchgeführt werden, sind die Trenddaten nützlich, da sie zeigen, wonach Nutzer suchen.
Eine Google Trends-Suche nach wie, was, wo, wann, warum, Und WHO zeigt, dass Suchanfragen, die mit dem Wort „Wie„sind mit Abstand am beliebtesten auf YouTube.
Das Schlüsselwort „Wie“ ist auf YouTube beliebt
Ich habe die gleiche Suche mit einer kleinen Änderung durchgeführt, um zu sehen, worum es bei diesem „Wie“-Schlüsselwort geht.
Ich habe das Schlüsselwort „how“ durch das genau passende Schlüsselwort „how to“ ersetzt, das die Anzahl der Benutzer anzeigt, die mit Phrasen suchen, die die Schlüsselwörter „how to“ in genau dieser Reihenfolge enthalten.
Das Schlüsselwort „How To“ ist auf YouTube beliebt
Die Suchtrendmuster in Google News unterscheiden sich deutlich von denen auf YouTube.
Zielgruppen möchten bei der Suche wissen, welche Art von Informationen in Google News „was“ und „wie“ sind.
Das Schlüsselwort „Was“ ist in der Google News-Suche beliebt
Dies sind Beispiele dafür, wie man in Google Trends nach Erkenntnissen sucht. Das bedeutet nicht, dass sich jeder Nachrichtenartikel mit dem „Was“ oder „Wie“ befassen sollte.
Es gibt viele verborgene Erkenntnisse darüber, wie Menschen suchen, die durch Auswahl des Suchtyps und der Kategorie aus den Dropdown-Menüs entdeckt werden können.
Ich habe beispielsweise festgestellt, dass die YouTube-Suche relevantere Daten zu „verwandten Themen“ und „verwandten Suchanfragen“ anzeigt als eine Recherche mit ausgewählter Websuche.
Probieren Sie die Auswahl der Suchtypen aus, da die bereitgestellten Informationen möglicherweise genauer und umsetzbarer sind als die möglicherweise lautere Websuchversion.
Nutzen Sie die Leistungsfähigkeit von Google Trends für SEO
Google Trends bietet viele Einblicke in die Art und Weise, wie Benutzer suchen, die für SEO- und Content-Planungszwecke nützlich sind.
Die Verwendung erfordert eine kleine Lernkurve, aber es ist nicht so schwer, es zu lernen und ein Experte zu werden.
Probieren Sie Google Trends aus und erfahren Sie mehr darüber, wie Zielgruppen suchen.
Mehr Ressourcen:
- Nutzen Sie Google Trends, um das Timing Ihrer Content-Strategie zu optimieren [Podcast]
- So finden Sie Trends: 14 Tools zur Themeninspiration
- 44 kostenlose Tools, die Ihnen helfen, das zu finden, wonach Menschen suchen
Ausgewähltes Bild von Shutterstock/Catalyst Labs
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Understanding COSC Validation and Its Importance in Watchmaking
COSC Validation and its Demanding Criteria
COSC, or the Official Swiss Chronometer Testing Agency, is the authorized Switzerland testing agency that certifies the precision and precision of timepieces. COSC validation is a mark of superior craftsmanship and dependability in timekeeping. Not all timepiece brands seek COSC certification, such as Hublot, which instead sticks to its own stringent standards with mechanisms like the UNICO, achieving equivalent precision.
The Art of Precision Chronometry
The central system of a mechanical timepiece involves the mainspring, which delivers energy as it loosens. This mechanism, however, can be susceptible to environmental factors that may affect its accuracy. COSC-validated mechanisms undergo demanding testing—over 15 days in various conditions (five positions, three temperatures)—to ensure their durability and reliability. The tests measure:
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For watch fans and collectors, a COSC-accredited watch isn’t just a piece of tech but a proof to enduring quality and precision. It symbolizes a timepiece that:
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Several famous brands prioritize COSC certification for their timepieces, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, offers collections like the Archive and Spirit, which showcase COSC-certified movements equipped with advanced materials like silicon equilibrium suspensions to enhance resilience and efficiency.
Historic Background and the Evolution of Chronometers
The idea of the timepiece originates back to the requirement for precise chronometry for navigation at sea, emphasized by John Harrison’s work in the 18th century. Since the official establishment of COSC in 1973, the certification has become a standard for judging the accuracy of luxury timepieces, maintaining a legacy of excellence in watchmaking.
Conclusion
Owning a COSC-accredited watch is more than an visual choice; it’s a commitment to quality and precision. For those appreciating accuracy above all, the COSC accreditation provides peacefulness of thoughts, ensuring that each accredited timepiece will function reliably under various conditions. Whether for personal contentment or as an investment decision, COSC-validated timepieces distinguish themselves in the world of watchmaking, maintaining on a legacy of precise chronometry.
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로드스탁과의 레버리지 스탁: 투자의 새로운 지평
로드스탁에서 공급하는 레버리지 방식의 스탁은 주식 투자법의 한 방법으로, 상당한 수익률을 목표로 하는 투자자들을 위해 매력적인 옵션입니다. 레버리지 사용을 사용하는 이 전략은 투자자가 자신의 자본을 초과하는 금액을 투자할 수 있도록 함으로써, 주식 장에서 훨씬 큰 힘을 행사할 수 있는 기회를 공급합니다.
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