Kundenbewertung für Agenturen: Wie Sie Ihre PPC-Kunden überzeugen
Bei der Aufnahme eines neuen PPC-Kunden gibt es zwei sehr wichtige Überlegungen:
Verdienen Sie Geld, indem Sie diesem Kunden helfen, und wird es Ihnen Spaß machen, mit ihm zusammenzuarbeiten?
Beide Fragen spielen beim SQLing (vertriebsqualifizierte Führung) eines potenziellen Kunden eine Rolle. Sie sollten jedoch auch von bestehenden Kunden verlangt werden.
Scope Creep (die Aufforderung, Dinge außerhalb der zuvor vereinbarten Vereinbarung zu tun) kann gesunde und profitable Beziehungen beeinträchtigen.
Wir werden uns Folgendes ansehen:
- So ermitteln Sie Ihre SQL-Kriterien.
- SQLing neuer Kunden.
- SQLing bestehender Kunden.
Es ist wichtig zu beachten, dass dies zwar aus einer PPC-Perspektive geschrieben wurde, es aber Lehren gibt, die alle Anbieter aus dem Prozess ziehen können.
So ermitteln Sie Ihre SQL-Kriterien
Lassen Sie uns den Haftungsausschluss aus dem Weg räumen: Es gibt keine „absolut“ richtige Antwort darauf.
Wichtig ist nur, dass Sie Daten nutzen, um Ihre Entscheidungen zu rechtfertigen, und dass Sie keine Kompromisse bei dem eingehen, was Sie als Unternehmen brauchen, um erfolgreich zu sein.
Ich teile Sales Qualified Leads (SQL) absichtlich in zwei Teile, denn wenn man nur auf den Geldteil schaut, verbrennt man sich oft durch zu viel Arbeit.
Umgekehrt kann es sein, dass Sie, wenn Sie sich nur auf den Teil des Glücks konzentrieren, zu wenig verlangen und auf der Schuldenlast sitzen bleiben.
Als allgemeine Faustregel gilt, dass beim SQLing eines PPC-Clients einige (wenn nicht alle) dieser Kriterien berücksichtigt werden sollten
- Wie viel ist der Kunde bereit auszugeben und entspricht dieses Budget dem Branchenstandard?
- Erwartet der Kunde von mir, dass ich visuelle Inhalte erstelle, und bin ich in der Lage, diese zu liefern?
- Welchen Kommunikationsrhythmus erwartet der Kunde und entspricht dieser meinem aktuellen Angebot?
- Habe ich derzeit einen anderen Kunden in der gleichen Branche und bezahlt er mir mehr oder weniger als dieser neue?
- Gibt es Fähigkeiten, die dieser Kunde von mir erwartet/die ich derzeit nicht habe/die ich nicht einfach auslagern kann?
- Muss/will der Kunde in das Management eingebunden werden, und sind Sie damit einverstanden?
- Sind sie bereit, jetzt zu beginnen, oder ist dieser Entdeckungssatz etwas für sie?
Diese Fragen sprechen für Ihre Fähigkeit, den Kunden operativ zu unterstützen, was ein entscheidender Bestandteil jedes SQL-Prozesses ist. Darüber hinaus geben Budget und Qualifikationsbedarf Auskunft über die Erfolgswahrscheinlichkeit.
Wenn Sie sich auf eine Customer Journey mit einem Kunden begeben, der nach Leads/Verkäufen fragt und dabei nur einen Bruchteil des branchenüblichen Budgets ausgibt, sind die Erfolgsaussichten gering.
Wenn der Kunde hingegen bereit ist, alles auszugeben, was Sie ihm sagen, aber alle möglichen Änderungen am Konto vornimmt, kann das für Sie beide ebenfalls eine schlechte Zeit sein.
Sie müssen ein Bewertungssystem erstellen, um festzustellen, wie wichtig jede Frage für Sie ist. Darüber hinaus ist es wichtig, eine Mindestpunktzahl festzulegen, die alle Kunden erreichen müssen.
Es stimmt zwar, dass das, was der Kunde Ihnen zahlt, der ausschlaggebende Faktor sein sollte, doch bei langen/gesunden Beziehungen geht es um mehr als nur um Geld.
SQLing neuer Kunden
Je nachdem, wie Sie eingerichtet sind, kann SQLing vor oder nach dem Gespräch des Vertriebsteams mit dem Kunden erfolgen.
Sollte dies der Fall sein, ist die Wahrscheinlichkeit groß, dass das bestehende Werbekonto untersucht wird, um Möglichkeiten zu finden.
Dadurch wird auch bestätigt, dass die Werbeausgaben den erforderlichen Mindestbeträgen entsprechen.
Wenn Sie SQL nach dem ersten Verkaufsgespräch durchführen, ist es wichtig sicherzustellen, dass die Discovery-Fragen die benötigten SQL-Informationen sammeln, ohne dass es dem Interessenten unangenehm wird.
Wenn Sie sich beispielsweise über die Werbeausgaben informieren möchten, haben Sie folgende Möglichkeiten:
- Wie legen Sie Ihre Budgets fest?
- Sollten wir uns Ihre bisherigen Ausgaben ansehen, um einen guten Eindruck von Ihren PPC-Budgets zu bekommen, oder planen Sie eine Vergrößerung/Verkleinerung?
Die Fragen sollten so offen wie möglich sein und aus der Motivation heraus kommen, zu helfen.
SQLing bestehender Kunden
Wenn Sie hören, dass eine Agentur ihren Kunden entlassen hat, liegt das daran, dass dieser den SQL-Test nicht bestanden hat. Dies kann auf Budgetkürzungen oder eine Ausweitung des Umfangs zurückzuführen sein, die sich auf die Margen auswirken.
Was auch immer der Grund sein mag, es ist so wichtig, dass Anbieter und Kunden einen offenen Dialog darüber führen, was es bedeutet, ein guter Kunde zu sein.
Gute Kunden:
- Bezahlen Sie Ihre Rechnung pünktlich (im Voraus ist besser).
- Seien Sie respektvoll gegenüber Ihnen/Ihrem Team.
- Überschreiten Sie nicht die Kommunikationsgrenzen (Zeit/Format/Häufigkeit).
- Zeigen Sie Wertschätzung für Ihre Partnerschaft.
- Andere kleine Dinge, die dafür sorgen, dass man gerne mit ihnen zusammenarbeitet und für sie gewinnt.
Wenn ein zuvor guter Kunde ins Wanken gerät, seien Sie proaktiv und sprechen Sie mit ihm darüber, was sich in seinem Unternehmen verändert hat. Oftmals handelt es sich um ein lösbares Problem, das durch ein entschlossenes, aber höfliches Gespräch gelöst werden kann.
Etwas schwieriger wird es, wenn die Werbeausgaben eines Kunden in den zuvor akzeptierten Werbeausgaben liegen, Ihr Unternehmen sich jedoch über diesen Managementstil hinaus entwickelt hat.
Konten mit kleinerem Budget erfordern oft mehr Arbeit, und wenn der Kunde nicht über eine geringe Beteiligung verfügt (d. h. über akzeptable Margen verfügt), möchten Sie ihn wahrscheinlich sanft an einen neuen Anbieter binden.
Letzte Erkenntnisse
Das SQLing Ihrer PPC-Interessenten und -Kunden ist ein entscheidender Teil des betrieblichen Erfolgs.
Wenn Sie die Kriterien beibehalten und einhalten, sind Sie und Ihr Unternehmen auf skalierbares Wachstum vorbereitet.
Ihre Kunden werden es Ihnen danken.
Mehr Ressourcen:
- 3 wichtige Überlegungen für Ihre PPC-Leads
- Das PPC-Dilemma: Warum das Wachstum Ihrer Agentur begrenzt ist und wie Sie es beheben können
- Die größten PPC-Trends des Jahres 2023, laut 22 Experten
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Understanding COSC Accreditation and Its Importance in Watchmaking
COSC Certification and its Demanding Standards
Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the official Swiss testing agency that attests to the accuracy and precision of wristwatches. COSC certification is a mark of excellent craftsmanship and trustworthiness in chronometry. Not all timepiece brands pursue COSC validation, such as Hublot, which instead sticks to its proprietary strict criteria with movements like the UNICO, reaching equivalent precision.
The Art of Precision Timekeeping
The core system of a mechanical watch involves the spring, which provides power as it unwinds. This mechanism, however, can be vulnerable to environmental factors that may impact its accuracy. COSC-validated mechanisms undergo strict testing—over 15 days in various circumstances (five positions, three temperatures)—to ensure their durability and dependability. The tests assess:
Average daily rate precision between -4 and +6 seconds.
Mean variation, highest variation rates, and effects of thermal variations.
Why COSC Accreditation Is Important
For timepiece enthusiasts and collectors, a COSC-certified timepiece isn’t just a piece of technology but a demonstration to lasting excellence and accuracy. It symbolizes a timepiece that:
Presents exceptional dependability and precision.
Provides guarantee of superiority across the entire design of the timepiece.
Is apt to maintain its value more efficiently, making it a wise choice.
Popular Timepiece Brands
Several renowned manufacturers prioritize COSC accreditation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, provides collections like the Archive and Soul, which showcase COSC-accredited movements equipped with advanced substances like silicone balance springs to enhance durability and performance.
Historic Background and the Evolution of Chronometers
The notion of the timepiece dates back to the need for precise timekeeping for navigational at sea, highlighted by John Harrison’s work in the eighteenth cent. Since the official establishment of Controle Officiel Suisse des Chronometres in 1973, the validation has become a standard for judging the accuracy of luxury timepieces, continuing a tradition of excellence in watchmaking.
Conclusion
Owning a COSC-certified timepiece is more than an visual selection; it’s a commitment to excellence and precision. For those appreciating accuracy above all, the COSC accreditation offers peace of thoughts, guaranteeing that each validated watch will function reliably under various circumstances. Whether for individual satisfaction or as an investment decision, COSC-certified watches distinguish themselves in the world of watchmaking, maintaining on a tradition of careful timekeeping.
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Son Dönemsel En Beğenilen Bahis Platformu: Casibom
Bahis oyunlarını sevenlerin artık duymuş olduğu Casibom, en son dönemde adından sıkça söz ettiren bir iddia ve casino web sitesi haline geldi. Ülkemizin en iyi casino platformlardan biri olarak tanınan Casibom’un haftalık olarak cinsinden değişen erişim adresi, piyasada oldukça yeni olmasına rağmen itimat edilir ve kazanç sağlayan bir platform olarak öne çıkıyor.
Casibom, yakın rekabeti olanları geride kalarak köklü bahis platformların üstünlük sağlamayı başarıyor. Bu alanda eski olmak gereklidir olsa da, oyunculardan etkileşimde olmak ve onlara temasa geçmek da aynı kadar önemli. Bu aşamada, Casibom’un gece gündüz hizmet veren gerçek zamanlı destek ekibi ile rahatça iletişime geçilebilir olması büyük önem taşıyan bir artı getiriyor.
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Casibom’un emin bir bahis platformu olması da gereklidir bir artı sunuyor. Belgeli bir platform olan Casibom, duraksız bir şekilde eğlence ve kar elde etme imkanı sağlar.
Casibom’a abone olmak da oldukça basittir. Herhangi bir belge şartı olmadan ve ücret ödemeden siteye kolayca abone olabilirsiniz. Ayrıca, platform üzerinde para yatırma ve çekme işlemleri için de birçok farklı yöntem bulunmaktadır ve herhangi bir kesim ücreti isteseniz de alınmaz.
Ancak, Casibom’un güncel giriş adresini takip etmek de elzemdir. Çünkü canlı bahis ve casino siteleri moda olduğu için hileli platformlar ve dolandırıcılar da ortaya çıkmaktadır. Bu nedenle, Casibom’un sosyal medya hesaplarını ve güncel giriş adresini düzenli olarak kontrol etmek önemlidir.
Sonuç, Casibom hem itimat edilir hem de kazanç sağlayan bir bahis sitesi olarak dikkat çekiyor. Yüksek bonusları, geniş oyun seçenekleri ve kullanıcı dostu mobil uygulaması ile Casibom, kumarhane sevenler için ideal bir platform sağlar.