Umfrage zeigt, dass 100 % der Digitalagenturen KI nutzen
Duda hat Umfrageergebnisse veröffentlicht, aus denen hervorgeht, dass sich Digitalagenturen auf eine stärkere Einführung von KI im Jahr 2024 freuen. Die Umfrage unter über 200 führenden Digitalagenturen zeigt, dass sie einen Anstieg der KI-gesteuerten Einsparungen erwarten, insbesondere im Hinblick auf die inhaltsbezogenen Fähigkeiten von KI, aber die Ergebnisse deuten auch darauf hin, dass es darum geht, mit dem Tempo der Innovationen Schritt zu halten.
Agenturen erwarten im Allgemeinen positive Ergebnisse, rechnen aber auch mit einigen Herausforderungen. Die Umfrage zeigt auch ein steigendes Interesse an KI für die Code- und Inhaltsgenerierung.
Der Optimismus wird durch die Nutzung von KI zur Erzielung von Einsparungen angetrieben, wobei viele transformative Auswirkungen auf Arbeitsabläufe und die Skalierung von Geschäftsprozessen vorhersehen.
Die Akzeptanz von KI durch die Agentur liegt bei 100 %
Eine interessante Erkenntnis aus dem Bericht ist, dass alle befragten Agenturen KI zu 100 % einsetzen. Ein weiterer Trend ist die Sorge, mit dem Innovationstempo Schritt zu halten.
Laut Duda:
„Während 100 % der befragten Agenturinhaber bereits KI nutzen und Einsparungen durch KI-gesteuerte Effizienzsteigerungen erzielen, bestehen immer noch Bedenken, mit den KI-Entwicklungen im Jahr 2024 Schritt zu halten, da sich die digitale Landschaft weiterentwickelt.
84 % der Agenturen äußern Bedenken, mit den KI-Entwicklungen im Jahr 2024 Schritt zu halten, wobei 58 % leicht besorgt und 26 % sehr besorgt sind. Nur 16 % der Agenturleiter sind weiterhin unbesorgt.“
Optimismus für 2024: KI-gesteuerte Einsparungen
Agenturen nennen Effizienzsteigerungen, darunter schnellere Bearbeitungszeiten und geringere Kosten, als starke Treiber für die Akzeptanz von KI als Geschäftstool.
Vor allem große Agenturen rechnen mit einer Verbesserung ihres Finanzergebnisses und erwarten eine Verzehnfachung im Vergleich zum Vorjahr.
KI-Ausgaben im Jahr 2024: Inhalte sind der Schlüssel
Die Agenturen freuen sich auf das Jahr 2024 und äußerten geplante KI-Investitionen mit Schwerpunkt auf inhaltsbezogenen KI-Fähigkeiten. Die Umfrageergebnisse deuten darauf hin, dass Agenturen planen, den Einsatz von KI für die Inhaltsstrategie, -bearbeitung und -erstellung zu verstärken, um den Prozess der Inhaltserstellung zu skalieren und zu verbessern.
Größere Agenturen verfolgen einen proaktiven Ansatz und signalisieren ihr strategisches Engagement für die Einführung von KI im Jahr 2024.
Aktuelle KI-Tools und Agentureinschätzungen
Die Umfrage ergab, dass Agenturen zwar bereits KI-Tools nutzen und Einsparungen erzielen, sich aber auch Sorgen darum machen, mit zukünftigen KI-Entwicklungen Schritt zu halten.
Die Ergebnisse der Umfrage deuten darauf hin, dass die Erwartungen hoch sind, dass KI die Workflows und Skalierung von Inhalten erheblich optimieren wird. Allerdings gibt es auch widersprüchliche Meinungen hinsichtlich der Auswirkungen von KI auf die Entscheidungsfindung auf hoher Ebene.
KI-Einsatz in Agenturen
Digitalagenturen berichteten über positive Ergebnisse der aktuellen KI-Nutzung. Beliebte Anwendungen für KI sind die Aktualisierung vorhandener Inhalte und die Inhaltsgenerierung. Es werden einige Bedenken hinsichtlich der Skalierbarkeit und des Datenschutzes geäußert.
Aus dem Bericht geht hervor, dass die Besorgnis über die Auswirkungen von KI auf die Kreativität nur minimal ist, wobei Agenturen von Vorteilen berichten, die von Kosteneinsparungen bis hin zur Kundenzufriedenheit reichen.
Reinvestition in KI und andere Sektoren im Jahr 2024
Agenturen planen, im Jahr 2023 Einsparungen in KI zu investieren und sich dabei auf die Bilderstellung und KI-gestützte SEO zu konzentrieren.
Investitionen im Zusammenhang mit Codegenerierung, UX/UI-Design und Übersetzung sind weniger wichtig als Bild-, Inhalts- und SEO-Investitionen und werden im Jahr 2024 voraussichtlich weniger im Fokus der Investitionen stehen. Dennoch besteht im Jahr 2024 ein steigendes Interesse an der Erforschung von KI für die Codegenerierung. Dies Dies könnte ein Trend sein, den man im Auge behalten sollte, da immer mehr Agenturen das Potenzial von KI bei der Automatisierung und Optimierung von Codierungsprozessen in Betracht ziehen.
Lesen Sie die Ergebnisse der Duda-Umfrage:
Bericht: KI-Ausblick 2024 für Führungskräfte digitaler Agenturen
Ausgewähltes Bild von Shutterstock/kora_sun
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